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The most common e-commerce mistakes and how to avoid them!

The most common e-commerce mistakes and how to avoid them!

Electronic commerce (e-commerce) continues to grow exponentially, and many companies are taking advantage of this opportunity to expand their business online. However, just like in any venture, mistakes can occur and damage the success of an e-commerce business. In this article, we will discuss the most common e-commerce mistakes and give tips on how to avoid them.

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Ignore a comprehensive marketing strategy:

One of the most serious mistakes in e-commerce is underestimating the importance of a comprehensive marketing strategy. Often, businesses focus only on creating an attractive website, but forget to invest in digital marketing strategies such as SEO, social media, email marketing and paid advertising. To avoid this mistake, take the time to develop a comprehensive marketing strategy that takes into account customer acquisition, retention and engagement.

Lack of attention to user experience:

User experience is critical to the success of any e-commerce business. Mistakes like slow loading times, confusing layout, complicated navigation or lack of detailed product information can lead to customers abandoning your site. Make sure your site is intuitive, responsive and provides clear and useful product information. Perform usability tests regularly to identify potential problems and fix them.

Not investing in security:

Security is a critical concern for online consumers. If your website is not secure enough, customers will be wary of providing personal information and conducting financial transactions. Make sure you implement security measures to protect customer data. Also, educate your customers about the security measures you have implemented to increase their trust in your website.

Unsatisfactory return and customer service policies:

Another common e-commerce mistake is neglecting return policies and customer service. Unsatisfied customers or customers who experience problems with their orders expect a quick and efficient resolution. Have clear and flexible return policies and ensure quality customer service. Answer questions and complaints prontly, show empathy and be willing to solve customer problems to build a positive reputation.

Lack of data analysis:

Data analysis is essential to understanding the performance of your e-commerce business and making informed decisions. Many businesses make the mistake of not tracking important metrics such as conversion rate, traffic origin and customer behaviour. Use analytics tools like Google Analytics to gain valuable insights into your site’s performance, identify trends and opportunities for improvement.

Avoiding common mistakes in e-commerce is essential to achieve online success.

At Conceitos Diferentes we have advanced tools and resources to help your e-commerce business and improve its results with expert and personalized support. We closely monitor performance and provide detailed analysis and reports to help you achieve success.

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Introduction to SEO: What it is and the importance for your business!

Introduction to SEO: What it is and the importance for your business!

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What is SEO and how does it work?

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and positioning in search engine results. The goal of SEO is to increase organic traffic to a website by making it more relevant and valuable to users and search engines.

How SEO works is based on three main pillars: relevance, authority and usability. Relevance refers to the content of the site and matching it to user queries. Authority refers to the popularity and trustworthiness of the site in the market. And usability refers to the site’s ease of use and navigability for users.

To optimize a website for SEO, you need to follow the best optimization strategies, such as choosing relevant keywords, creating quality content, building high-quality backlinks, improving the user experience, and technically optimizing the site.

The importance of SEO

SEO is important because most internet users use search engines to find information, products and services online. If your website does not appear in search results for relevant queries, you will miss the opportunity to attract traffic and generate leads or sales.

In addition, SEO can offer long-term benefits such as building authority and brand recognition, increasing visibility in specific niche markets and reducing the cost of customer acquisition compared to other forms of marketing.

How to optimize a website for SEO?

Here are some of the best SEO strategies to optimise a website:

    1. Keyword research: identify the keywords relevant to your business and create content that includes them naturally.
    2. Quality content: create relevant, useful and engaging content for users, including text, images and videos.
    3. High-quality backlinks: build links from other relevant and trusted sites to increase your site’s authority.
    4. User experience: improve the usability and navigability of the site, making it easy to use and accessible on mobile devices.
    5. Technical optimisation: optimise the site structure, loading speed, metadata and tags to facilitate indexing by search engines.

Therefore SEO is one of the most important digital marketing strategies for any online business.

At Conceitos Diferentes we have the best strategies and an experienced team with specialized knowledge to optimize a website for SEO! You can count on us to make your company stand out online, to reach potential customers and increase your visibility in search engines!

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How to improve the user experience?

How to improve the user experience?

User experience plays a crucial role in the success of a website. When visitors have a positive experience, they tend to stay longer, have engagement with the content and eventually convert into customers. In this post, we’ll explore some strategies for improving the overall user experience, covering everything from navigation to loading speed and content.

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  1. Intuitive and easy navigation: Clear and intuitive navigation is key to providing a positive user experience. Make sure the navigation menu is easily accessible, with well-organised categories and subcategories. Use descriptive labels for links and avoid a complex navigation structure that may confuse visitors.
  2. Fast loading speed: Loading speed is a key factor in the user experience. Visitors expect a site to load quickly, and any delay can result in frustration and site abandonment. Optimise your site’s performance by compressing images, minimising code and using caching services to ensure fast loading across all devices.
  3. Responsive and adaptive design: With the increased use of mobile devices, it is crucial to have a responsive design that automatically adapts to different screen sizes. Make sure your website is compatible with mobile devices to ensure a consistent and pleasant experience, regardless of the device used by the visitor.
  4. Relevant and compelling content: Content plays a key role in user experience. Offer relevant, useful and high-quality content that meets the needs and interests of your target audience. Use clear and concise language, use visuals such as images and videos, and keep content fresh and well organised.
  5. Effective Call-to-Action (CTA): Use clear and compelling calls-to-action (CTAs) to guide visitors to perform specific actions, such as making a purchase, filling out a form or signing up for a newsletter. Position CTAs strategically, use contrasting colours and highlight them visually to encourage engagement and conversions.
  6. Continually test and optimise: Perform A/B tests on different elements of your site, such as layout, colours, CTAs and content placement, to find out what works best in terms of user experience. Analyse metrics and user feedback to identify areas for improvement and implement tweaks to continuously optimise the user experience.
  7. User feedback and support: Provide mechanisms for users to provide feedback on the site, such as contact forms, surveys or live chat. Also, provide efficient user support to help resolve issues or answer questions quickly and satisfactorily.

A positive user experience is crucial to the success of a website.

At Conceitos Diferentes we help your business implement strategies that improve navigation, loading speed and content, so you’ll be providing visitors with a pleasant experience and increasing the chances of engagement and conversion. We do regular personalised monitoring of metrics and user feedback to continue to improve the experience of those visiting your website over time.

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How to know if it’s time to redesign your website!

How to know if it's time to redesign your website!

Websites have become an essential tool for anyone looking to have a good digital marketing strategy and new developments emerge every day in the area of website creation, and it is essential to keep up to date. Therefore, redesigning a website may be necessary for different reasons.

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However, how do you know if it’s the right time to redesign your website?

Some signs to identify are:

1. The website is outdated in terms of design and technology;

2. The website is not suited to users’ needs;

3. The website is not generating enough traffic or conversions;

4. The website is experiencing frequent technical problems;

5. The website is not aligned with the company’s visual identity or values.

If you have identified some of these signs on your website, it is important to consider redesigning it. It is necessary to evaluate the objectives of the business and personas, as well as the best design and technology practices to improve the user experience and achieve the expected results.

Conceitos Diferentes guarantees that your website will be created based on your objectives and taking into account the particularities of your business. Furthermore, it is committed to ensuring total customer satisfaction by offering ongoing support and management services. This way, your website stays up to date and working perfectly.

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Tips do increase online sales!

Tips to increase online sales!

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Online sales became even more common after the pandemic. Before, buying online was already a great preference, and after, it became even more common. In other words, more and more people are getting used to the comfort and tranquility of digital.

So this makes us think about different types of strategies to increase sales, making your business stand out from the competition and gain more notoriety on internet channels.

Therefore, as more and more businesses move to digital, it is up to your company to create strategies to increase sales that are strong and make business sense.

Below we’ll give you 5 tips to help with those strategies and increase your online sales!

1. Analyze your sales data:

Check your store’s sales statistics to get a sense of what you may or may not be doing, right or wrong, to help sales.

2. Study your target audience:

Understand who is buying your products or services and what the best approach is to meet their needs.

3. Improve the user experience:

Make sure your online store is easy to use and navigate. Its design is attractive, user friendly and products are well organized and categorized. And the checkout simple and intuitive.

4. Invest in marketing:

Consider using paid ads, email marketing or social media to communicate your products or services and generate traffic.

5. Optimize your campaigns:

Encourage customers to make a purchase in your store with promotion campaigns or offers on products in seasonal periods. 


We hope we have helped you a little, and if you have more questions or want to hire excellent professionals, Conceitos Diferentes is a company specialized in the development of web pages, online stores and their management. Thus, we can help your company with personalized support in the implementation of your performance strategy. Do not hesitate to contact us!

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The importance of backup: what is it and what is it for

The importance of backup: what is it and what is it for

Backup is an essential measure for the security of your company’s data. Basically, the backup is a copy of the system data that is made periodically, with the aim of guaranteeing the availability and integrity of this data in case of loss or corruption.

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What is the backup for?

The backup serves to guarantee that, in case of loss or corruption of data, you will be able to recover them quickly. Without backup, data loss can result in financial loss, wasted time and effort to recover the data, as well as damage to the company’s reputation.

Furthermore, backup is also useful in situations where you need to migrate to a new server, or when a natural disaster or other unforeseeable event occurs that affects your system.

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How to ensure you have a backup?

To ensure you have a backup, it’s important to follow some best practices. Firstly, it is important to define the frequency with which you will make backup copies. It should be based on the importance and frequency of changes to stored data.

In general, it is recommended that you back up at least once a day. This ensures that if a problem occurs, you don’t lose more than a day’s work. It is important that backups are stored in a secure offsite location, such as an external server or external hard drive, and password protected.

The importance of choosing a reliable company

When choosing a company to take care of your company’s digital presence, it is important to choose a company that offers backup services. Conceitos Diferentes is one of those companies that stands out for offering data backup and security services, ensuring the integrity and availability of your company’s information.

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Website vs Online Store

Websites and online stores: Understanding their differences

An online presence is essential for businesses of all types and sizes. However, many do not know the difference between a website and an online store, and how to choose the best option for their specific needs. In this article, we’ll discuss the differences between these two types of online presence and how to choose the best option for your business.

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The main difference between websites and online stores is the ability to sell products and services. A website provides information about the company and its products and services, while an online store allows for the purchase and sale of products and services. In addition, online stores include, among other features, product catalogs, shopping carts, payment options and shipping methods.

How to choose the best option for your company?

The choice between a website and an online store depends on your company’s specific needs. If you are looking to establish an online presence and provide information about the company, a website may be the best option. However, if you want to sell your products and services, an online store will be the best option.

It is important to remember that it is necessary to choose between a website and an online store. Many companies prefer to have both options, to provide information about the company and its products and services, as well as an online sales platform for their customers.

Conceitos Diferentes guarantees that your online presence will be created based on modern design principles and practices for the development of websites and online stores, taking into account the particularities of your business. In addition, it is committed to ensuring total customer satisfaction by offering ongoing support and management services. This way, your online presence stays up to date and running smoothly.

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When to create a website or an online shop?

When to create a website or an online store?

Creating an online presence is essential to stand out in the market. However, it is often not known what is the ideal time to invest in a website, online store, landing page or blog. In this article, we will address each of these options and which time is ideal for each of them.
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Creating an online presence is essential for companies that want to stand out in today’s market. Knowing the ideal moment to create a blog, institutional site, landing page or online shop is important to ensure that the company invests its resources at the right time. Conceitos Diferentes is a company specialized in the development of web pages, online shops and their management. Conceitos Diferentes can help your company in all these steps. Contact us today and start creating your successful online presence!

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Avoid fines – Disclosure of call prices

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If you think that the footer of your website doesn’t fit any more information, then I bring you bad news because you will have to find space to add another sentence next to the telephone number. And the new legal requirement does not stop there. You will also need to put this phrase on your invoices, written communications and written contracts with the consumer.

If you are a trader or service provider and provide your customers with a contact telephone number, you will have to comply with the new rules regarding the provision and dissemination of telephone lines for consumer contact, approved by Decree-Law no. 59/2021, of 14 July.

This diploma does not oblige suppliers of goods or service providers to provide a telephone contact line for the consumer. If you offer your customers other equally fast and efficient contact channels, such as email, chat or an instant messaging app such as WhatsApp or Messenger, you don’t have to add a telephone line to these. But if you have it, as with most companies and businesses, you have to comply with the new rules.

What to add in your documents?

If you provide goods or services to consumers and provide a telephone number for your customers to contact you, you will have to comply with certain rules regarding the disclosure of this line. You must indicate this number or numbers clearly and visibly in your:

(commercial and written)




Next to the phone numbers, you will have to present updated information regarding the price of calls.
If you have several telephone numbers, you must indicate them in ascending order of costs for the consumer, starting with the toll-free lines, if you have them, followed by geographic and mobile lines and only then the other lines, from the cheapest to the cheapest. guy. And always with an indication of the costs in front of each number. As we were unable to determine the cost of the call, since it is indexed to each consumer’s tariff, we must enter the following information:

What happens to those who don’t comply?


The fines provided for those who do not comply with the rules are particularly heavy.

Violation of the duty to inform is a serious economic offence.






small businesses


medium companies


big companies

The inspection of compliance with these new obligations, the instruction of administrative offense proceedings and the application of sanctions are the responsibility of the regulatory administrative authority of the sector in which the infraction occurs. If there is no specific sector entity, the ASAE will be competent.

Don’t be taken by surprise and contact us. At CONCEITOS DIFFERENTES we audit your website so that it complies with this and other rules in force.