Blog Conceitos

How to use social media to increase your brand reach!

How to use social media to increase your brand reach!

In this day and age, social media plays a key role in the business world. With millions of people connected daily, these platforms offer a unique opportunity for brands to reach a wide and diverse audience. However, knowing how to effectively use social media to increase your brand’s reach requires well-defined strategies and a thorough understanding of your target audience. In this article, we’ll discuss some essential tips for harnessing the power of social media and boosting your brand’s visibility.

Blog Conceitos

Know your target audience:

Before you start using social media to promote your brand, it’s crucial to have a thorough understanding of your target audience. What are their interests, needs and behaviors? Understanding these aspects will allow you to choose the right platforms and create relevant content that resonates with your audience.

Choose the right platforms:

There are numerous social networks available, but not all of them will be relevant to your brand. It’s important to identify which platforms are most used by your target audience and focus your efforts on them. Facebook, Instagram, Twitter, LinkedIn and YouTube are some popular examples, each with distinctive features and content formats.

Develop a content strategy:

Creating quality content is essential to attracting followers and increasing your brand’s reach on social media. Develop a consistent and diverse content strategy, including text posts, images, videos and even live streams, depending on the platform you choose. Content should be relevant, interesting and aligned with your brand values.

Promote interaction and engagement:

Social media is a space for interaction, so it’s important to promote participation and engagement from your audience. Respond to comments, mention followers, create polls, ask questions and encourage sharing and tagging friends. The more people engage with your content, the greater your brand’s organic reach will be.

Use hashtags strategically:

Hashtags are a powerful tool to increase your brand’s visibility on social media. Research which hashtags are relevant to your industry and include them in your posts. This will make it easier for people to find your content when searching for related keywords.

Harness the power of influencers:

Influencers have a significant impact on social media, especially among younger audiences. Identify influencers who are relevant to your brand and establish strategic partnerships. They can help promote your products or services to an already engaged audience and extend your brand reach.

Track metrics and make adjustments:

Finally, it’s essential to track social media metrics to evaluate the performance of your strategies and make adjustments when necessary. Analyse engagement, reach, interactions and other relevant metrics to understand what is working and what can be improved.

In conclusion, social media offers a unique opportunity for brands to increase their reach and visibility.

With the help of Conceitos Diferentes you will be on the right track to take advantage of all the potential of social networks and strengthen your brand’s presence in the digital environment. We have the best strategies for your brand and the necessary follow-up to get even better results.

Blog Conceitos - Social Networks

Hire an agency for the networks?

Blog Conceitos - Social Networks

Social networks are a fundamental tool in the digital marketing strategy of any entity, be it a company, institution, association or even personal. Social networks allow you to increase your digital presence, create connections with your target audience and create a community involved in your brand. However, managing them can become a complex and time-consuming task. It is important to have a solid strategic plan and specialized knowledge to maximize the impact of social networks in building the entity’s image. This is where the role of a social media manager comes in. This professional is responsible for managing the company’s accounts, planning and implementing marketing strategies and helping to maximize the digital presence. In this article, we will present five reasons to hire a social media manager for your organization.

1. Specialized knowledge

The social media manager has knowledge about platforms, their functions and features, as well as market trends. In addition, it keeps an eye on platform updates and news, which ensures that the company is one step ahead.

2. Quality content creation

The professional is responsible for creating, planning and publishing coherent and attractive content on their platforms. From the creation of texts, images, videos, and other contents in order to build an assiduous and quality presence. This work allows the brand to achieve marketing objectives and also create empathy with its followers.

3. Increased digital presence

Through the planning and execution of quality content, the company acquires a strong and more engaging digital presence. These factors help build solid relationships with the target audience and increase brand recognition.

4. Time saving

Hiring a social media manager can save your company a lot of time. Managing digital platforms can be a time-consuming and complex task, but with a dedicated professional, the company can focus on other important areas of the business. Furthermore, an experienced social media manager is able to carry out their tasks more effectively and focused.

5. Metrics analysis

The social media manager is also responsible for monitoring and measuring the performance of marketing strategies in order to understand their effectiveness. This includes tracking metrics like reach, website traffic, conversions, and other relevant metrics. Based on this information, the manager can adjust strategies in the future to always obtain better results.

Blog Conceitos - Telephone Lines

Avoid fines – Disclosure of call prices

Blog Conceitos - Linhas Telefónicas

If you think that the footer of your website doesn’t fit any more information, then I bring you bad news because you will have to find space to add another sentence next to the telephone number. And the new legal requirement does not stop there. You will also need to put this phrase on your invoices, written communications and written contracts with the consumer.

If you are a trader or service provider and provide your customers with a contact telephone number, you will have to comply with the new rules regarding the provision and dissemination of telephone lines for consumer contact, approved by Decree-Law no. 59/2021, of 14 July.

This diploma does not oblige suppliers of goods or service providers to provide a telephone contact line for the consumer. If you offer your customers other equally fast and efficient contact channels, such as email, chat or an instant messaging app such as WhatsApp or Messenger, you don’t have to add a telephone line to these. But if you have it, as with most companies and businesses, you have to comply with the new rules.

What to add in your documents?

If you provide goods or services to consumers and provide a telephone number for your customers to contact you, you will have to comply with certain rules regarding the disclosure of this line. You must indicate this number or numbers clearly and visibly in your:

(commercial and written)




Next to the phone numbers, you will have to present updated information regarding the price of calls.
If you have several telephone numbers, you must indicate them in ascending order of costs for the consumer, starting with the toll-free lines, if you have them, followed by geographic and mobile lines and only then the other lines, from the cheapest to the cheapest. guy. And always with an indication of the costs in front of each number. As we were unable to determine the cost of the call, since it is indexed to each consumer’s tariff, we must enter the following information:

What happens to those who don’t comply?


The fines provided for those who do not comply with the rules are particularly heavy.

Violation of the duty to inform is a serious economic offence.






small businesses


medium companies


big companies

The inspection of compliance with these new obligations, the instruction of administrative offense proceedings and the application of sanctions are the responsibility of the regulatory administrative authority of the sector in which the infraction occurs. If there is no specific sector entity, the ASAE will be competent.

Don’t be taken by surprise and contact us. At CONCEITOS DIFFERENTES we audit your website so that it complies with this and other rules in force.