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What are the advantages of Relationship Marketing?

What are the advantages of Relationship Marketing?

In today’s highly competitive business world, attracting and retaining customers is essential to the success of any company. That’s where relationship marketing comes in, a strategy that aims to build and maintain solid and lasting relationships with customers. In this article we’ll explore the benefits of relationship marketing and how it can boost your business growth.

Confidence Building:

Relationship marketing is based on building trust with customers. By providing personalised service, offering ongoing support and maintaining an open dialogue, you show customers that you care about their needs and are committed to helping them achieve their goals. This trust results in greater brand loyalty, increased customer satisfaction and ultimately more renewed business.

Customer Loyalty:

One of the main advantages of relationship marketing is the ability to build customer loyalty. By cultivating strong relationships with existing customers, you increase the chances of them continuing to buy your products or services. Loyal customers are also more likely to recommend your company to friends, family and colleagues, resulting in a broader customer base and excellent word-of-mouth advertising.

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Reduction of Customer Acquisition Costs:

Acquiring new customers can be an expensive process, from marketing strategies to winning over the customer themselves. Relationship marketing offers a more cost-effective approach, as you’ll focus your efforts on strengthening existing relationships. By retaining and building customer loyalty, you will reduce the costs associated with winning new customers, making you more efficient in terms of time and resources.

Valuable Feedback for Business Improvement:

By establishing a close relationship with customers, you make room for an ongoing and valuable dialogue. Satisfied customers are more likely to provide constructive feedback about your products, services and overall experience with your company. This feedback can be used to improve your products, better meet customer needs and identify opportunities for innovation. With relationship marketing, you can leverage this information to make more informed and strategic decisions to grow your business.

Differentiation in the market:

In today’s highly competitive market, differentiating yourself from the competition is key. Relationship marketing offers an effective way to stand out because it focuses on delivering personalised service and a unique customer experience. By building meaningful relationships with customers, you create an emotional connection that goes beyond the product or service itself. This differentiation creates brand loyalty and makes it harder for competitors to attract your customers.

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Relationship marketing offers a number of advantages for businesses seeking success and sustainable growth. By building trust, building customer loyalty, reducing acquisition costs, obtaining valuable feedback and differentiating yourself from the competition, you can strengthen your business and boost your market performance.

At Conceitos Diferentes we have the support to help you achieve great results in your business with the help of our experts. Invest with us in effective relationship marketing strategies and get the benefits of a loyal and engaged customer base.

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The best email marketing techniques to increase sales!

The best email marketing techniques to increase sales!

Email marketing remains one of the most effective strategies to drive sales for a business. However, to achieve positive results, it is important to follow the best techniques and proper approaches. In this post, we will explore the best email marketing techniques that can help you boost sales and achieve success in your campaigns.


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    • Build a segmented contact list: Start building a quality contact list of people interested in your brand or products. Segment your list based on relevant criteria, such as interests, buying behaviours or geographic location, to send personalised and targeted messages.

    • Create captivating subject lines: The email subject line is the first point of contact with the recipient. Make sure to create catchy and compelling subject lines that grab attention and encourage the email to be opened. Avoid sensationalist terms or spam that could hurt your delivery rate.

    • Personalise content: Use available data and information about your subscribers to personalise the content of emails. This includes using the recipient’s name, offering relevant products or offers based on their preferences and previous purchasing behaviour. The more relevant the content, the more likely it is to engage and convert.

    • Use clear and engaging calls to action: Make sure to include clear and engaging calls-to-action (CTAs) in your emails. These CTAs should be visually prominent and direct recipients to the specific landing page where they can take the desired action, whether it’s making a purchase, filling out a form or downloading content.

    • Optimise for mobile devices: More and more people are accessing emails via mobile devices. Therefore, it is crucial that your emails are optimised for a seamless reading experience on smartphones and tablets. Make sure your design is intuitive and user friendly and that all elements are properly adjusted for smaller screens.

    • Test and optimise your campaigns: Perform tests on different elements of your emails, such as subject lines, content, CTAs and layouts. Analyse the results and make adjustments based on the insights obtained. Continuous optimization is key to improving the performance of your email marketing campaigns.

    • Monitor and analyse important metrics: Track metrics like open rate, click-through rate, conversion rate and unsubscribe rate. These metrics will help you evaluate the performance of your campaigns and identify areas for improvement.

Email marketing can be a powerful tool to boost sales, provided it is implemented correctly.

At Conceitos Diferentes, we follow the best techniques mentioned above and manage to increase the effectiveness of your email marketing campaigns, improve recipient engagement and, consequently, increase your sales. What’s more, we adapt our strategies according to the needs and characteristics of your target audience to get the best results.

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How to measure the success of your digital marketing campaigns?

How to measure the success of your digital marketing campaigns?

Digital marketing is increasingly important for companies, especially in a context in which e-commerce has become one of the main forms of sales. Investing in digital marketing campaigns is an efficient strategy to reach new customers and increase sales, but how to measure the success of your campaigns?

You need to track some metrics to evaluate the performance of your digital marketing campaigns and ensure they are generating positive results for your business. Below are some that we consider important:

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CTR (Click Through Rate):

CTR is the rate of clicks your campaign received in relation to the number of views. It is one of the most important metrics for evaluating the performance of your ads. The higher the CTR, the greater the chance of your campaign generating traffic to your website or landing page.

Customer Acquisition Cost:

CAC is an important metric that measures the efficiency of your campaigns against the cost of acquiring customers or conversions. In other words, it measures the average cost an advertiser pays to acquire a new customer or conversion on your site.

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Conversion Rate:

Conversion rate is an important metric that measures the percentage of people who perform a specific action compared to the total number of people who viewed your campaign. This can help you understand the effectiveness of your message and how your audience reacts to it.


Engagement is how engaged users are with your brand on social media. This metric includes likes, comments and shares of your posts. It’s important to track engagement to understand if your brand is being well accepted by your audience on social media.


The hits on a website and the time visitors have stayed on your site during a session is important to assess whether your page is offering relevant and interesting content to your visitors.

ROAS (Return On Ad Spend):

ROAS is an important metric for evaluating the performance of online advertising campaigns and adjusting your investment based on the results. It can be used to optimise existing campaigns and also to make decisions about future advertising investments.

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Thus, measuring the success of your digital marketing campaigns is key to assessing whether your investments are generating positive results for your company. The metrics presented in this post are some of the most important to track the performance of your campaigns. It is important to remember that these metrics should be evaluated together, and that you need to set goals based on the company’s business objectives. Constantly tracking metrics and making adjustments to your strategy when necessary is key to ensuring the success of your digital marketing campaigns.

At Conceitos Diferentes we have advanced tools and resources to optimise your digital marketing campaigns and improve your results with expert and personalised support for your business. We closely monitor their performance and provide detailed analysis and reports to help maximise the return on your investment.

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The Buyer’s Journey: how to accelerate the consumer’s step towards your product!

The Buyer's Journey: how to accelerate the consumer's step towards your product!

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It is important for companies to understand the buyer’s journey of their target audience, as this allows them to create more effective marketing and sales strategies. By understanding the needs and wants of customers at each stage of the journey, it is possible to create content and offers that meet these needs, increasing the chances of conversion and customer loyalty.

There are several strategies that can be used to accelerate the consumer’s step towards your product during the buyer’s journey.

Some of these include:

1. Know your target audience: 

It is important to know your target audience to understand what motivates them to buy and how they make purchasing decisions. With this information, you can create messages and campaigns that relate to them and encourage them to take action.

2. Provide clear and concise information:

Make sure that information about your product is available clearly and concisely at all customer touch points, including your online store, social media, marketing emails, etc. This helps reduce uncertainty and increase customer confidence in your brand.

3. Create a sense of urgency:

Offering a limited-time discount or limited stock can encourage customers to make a purchasing decision more quickly. It is important to create a realistic sense of urgency to avoid disappointing customers.

4. Providing exceptional customer service:

Exceptional customer service can be a key differentiator for accelerating the buyer’s journey. Make sure your support channels are always available to answer questions and solve problems.

5. Facilitate the purchasing process:

Making the buying process as easy as possible is essential to speeding up the buying journey. Simplify the checkout process, offer multiple payment options, and include customer ratings and positive product feedback to help increase customer confidence in your brand.

6. Use remarketing:

Using remarketing ads to display products previously viewed by the customer can be an effective way to bring them back to finalize the purchase.

7. Offer free samples:

If possible, offer free samples of your product so that consumers can try before they buy. This can help build customer confidence in your brand and encourage purchase.

8. Create valuable content:

Create valuable content that helps customers better understand your product and how it can help them. This can include blog posts, educational videos, and even video tutorials.

9. Offer guarantees:

Offer guarantees to reassure customers about the quality of your product. Money-back guarantees and satisfaction guarantees can be especially effective.

10. Personalize the customer experience:

Personalize the customer experience by offering product recommendations based on their purchase history and browsing behavior. This can help make the shopping experience more pleasant and efficient for the customer.


Remember that the buyer’s journey is unique and can vary. So it is important to test different strategies to find out what works best for your business, your target audience, and your specific product.

We hope we have helped you, and if you have more questions or want to hire professionals of excellence, Conceitos Diferentes is a company specialized in the development of web pages, online stores and their management. Thus, we can help your company with personalized support in the buyer’s journey of your business. Do not hesitate to contact us!

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Branding and Rebranding: How to build and update your brand identity!

Branding and Rebranding: How to build and update your brand identity!

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What is branding?

Branding is a set of strategies and actions used to create, manage, and position the brand of a company or product. It involves defining the brand’s visual identity, values, personality, and communication and marketing strategy. Successful branding can help increase the perceived value of the products and services offered by the company and create an emotional connection with customers.

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How to build a strong brand?

To build a strong brand, it is necessary to define the visual identity and values of the brand. This includes creating a logo, colors, fonts, and other visual elements that help create a unique brand identity. In addition, it is important to define the brand’s values and personality, which should be reflected in all of the company’s communication and interaction with customers.

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What is rebranding?

Rebranding is the process of updating or changing a brand’s visual identity, values, and communication and marketing strategy. It may be necessary when a company needs to reposition itself in the market, reach new target audiences, correct a negative image, or modernize its visual identity and values.

When to rebrand?

Rebranding should not be done without careful analysis of the company’s situation and the market in which it operates. It is important to conduct market research to understand how the changes will be received by consumers, and to assess whether they are really necessary to achieve the company’s goals. Rebranding should only be done when the company really needs to update its identity to stay relevant in the market.

In conclusion, branding and rebranding are important processes for building and updating a company’s brand identity. Successful branding can help a company stand out in the marketplace and create an emotional connection with customers, while rebranding may be necessary when a company needs to update its identity to keep up with market changes.

The important thing is to conduct a careful analysis of the company and market situation before rebranding, to ensure that the changes are successful.

Conceitos Diferentes is the right choice for branding or rebranding processes because we have the best solutions and resources and through the use of customized strategies and advanced technologies we guarantee to help you achieve the greatest success! Contact us and find out the ideas we have to renew or build your brand’s identity!

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Leads: What are they and how to attract them?

Leads: What are they and how to attract them?

Leads are people or companies who have shown interest in a product or service offered by a company and have provided contact information to receive more information or be contacted further. They are considered potential customers who have not yet completed a purchase or a deal, but are more likely to convert into customers than random contacts.

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To attract leads, it is important to offer content that is relevant and valuable to your target audience.

Some strategies for attracting leads include:

    • Create quality content: produce relevant and useful content that solves the problems and needs of your target audience. This can be done through blog articles, e-books, videos, webinars, and more.
    • Optimize your site for SEO: Make sure your site is easily found by search engines. Use relevant keywords and create a user-friendly site.
    • Paid ads: use paid ads on social media platforms like Facebook and Instagram, or on Google Ads to drive traffic to your site and generate leads.
    • Offer digital bait: offer something free and of value to your visitors in exchange for their contact information, like a discount coupon, an e-book or a webinar, among others.
    • Landing pages: create specific landing pages for each offer, which direct the visitor to provide their contact information in exchange for the content.
    • Social media: Use social media to promote your content and offer exclusive offers to your followers.

Remember that the goal is to attract qualified leads, that is, people who have a real interest in your products or services and therefore have a better chance of becoming customers.

At Conceitos Diferentes we have the necessary support to help you achieve great results in your business with the help of our experts. So, invest in effective lead generation strategies and turn potential customers into real customers!

Don’t underestimate the power of leads in your business!

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Optimize Google Ads Campaigns!

Optimize Google Ads Campaigns!

Google Ads is a powerful digital marketing tool that allows companies to reach a specific target audience and increase the visibility of their products or services on the Internet through paid ads displayed in Google search results and on partner websites. However, it is not always easy to create effective and well-performing Google Ads campaigns.

Optimizing Google Ads campaigns is essential to ensure that your ads are reaching the right audience and generating clicks and conversions. Optimization can include several steps.

In this article, we’ll explore some practical tips to optimize your Google Ads campaigns and help maximize the ROI (Return on Investment) on your advertising campaigns.

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Set clear goals:

Before creating a campaign, it is important to set clear and specific goals. For example, you may want to increase sales, generate leads, or increase traffic to your website. Make sure that your campaigns are aligned with your goals.

Do a keyword search:

Keyword research is critical to the success of a Google Ads campaign. Use tools like Google’s Keyword Planner to identify keywords relevant to your business. Use relevant and targeted keywords to reach your target audience.

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Create attractive ads:

Your ads should be attractive and relevant to your target audience. Make sure your ads have a catchy title, compelling description, and a clear call-to-action (CTA).

Use segmentation:

Segmentation allows you to target your campaign to the right audience. Use demographic, location, device and interest segmentation to reach your target audience more effectively.

Use ad extensions:

Ad extensions allow you to add additional information to your ad such as your address, phone number, website links, and customer reviews. Use these extensions to improve the visibility of your ad and encourage clicking.

Use remarketing:

Remarketing allows you to show ads to people who have already visited your site. Use this strategy to reach people who have already shown interest in your product or service and increase your chances of conversion.

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Constantly monitor and optimize:

Monitor your results regularly and make adjustments to optimize your campaign. Adjust keywords, bids, ads, and segmentations to improve your campaign’s performance.

Keep track of your results:

Use Google Ads analytics tools to track the performance of your campaign. Track metrics such as impressions, clicks, click-through-rate (CTR) and conversions to evaluate the success of your campaign and make adjustments if necessary.

At Conceitos Diferentes we have advanced tools and resources to optimize your Google Ads campaigns and improve your results with expert and personalized support for your business. We also closely monitor their performance and provide detailed analysis and reports to help maximize the return on your investment.

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How to know if it’s time to redesign your website!

How to know if it's time to redesign your website!

Websites have become an essential tool for anyone looking to have a good digital marketing strategy and new developments emerge every day in the area of website creation, and it is essential to keep up to date. Therefore, redesigning a website may be necessary for different reasons.

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However, how do you know if it’s the right time to redesign your website?

Some signs to identify are:

1. The website is outdated in terms of design and technology;

2. The website is not suited to users’ needs;

3. The website is not generating enough traffic or conversions;

4. The website is experiencing frequent technical problems;

5. The website is not aligned with the company’s visual identity or values.

If you have identified some of these signs on your website, it is important to consider redesigning it. It is necessary to evaluate the objectives of the business and personas, as well as the best design and technology practices to improve the user experience and achieve the expected results.

Conceitos Diferentes guarantees that your website will be created based on your objectives and taking into account the particularities of your business. Furthermore, it is committed to ensuring total customer satisfaction by offering ongoing support and management services. This way, your website stays up to date and working perfectly.

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Tips do increase online sales!

Tips to increase online sales!

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Online sales became even more common after the pandemic. Before, buying online was already a great preference, and after, it became even more common. In other words, more and more people are getting used to the comfort and tranquility of digital.

So this makes us think about different types of strategies to increase sales, making your business stand out from the competition and gain more notoriety on internet channels.

Therefore, as more and more businesses move to digital, it is up to your company to create strategies to increase sales that are strong and make business sense.

Below we’ll give you 5 tips to help with those strategies and increase your online sales!

1. Analyze your sales data:

Check your store’s sales statistics to get a sense of what you may or may not be doing, right or wrong, to help sales.

2. Study your target audience:

Understand who is buying your products or services and what the best approach is to meet their needs.

3. Improve the user experience:

Make sure your online store is easy to use and navigate. Its design is attractive, user friendly and products are well organized and categorized. And the checkout simple and intuitive.

4. Invest in marketing:

Consider using paid ads, email marketing or social media to communicate your products or services and generate traffic.

5. Optimize your campaigns:

Encourage customers to make a purchase in your store with promotion campaigns or offers on products in seasonal periods. 


We hope we have helped you a little, and if you have more questions or want to hire excellent professionals, Conceitos Diferentes is a company specialized in the development of web pages, online stores and their management. Thus, we can help your company with personalized support in the implementation of your performance strategy. Do not hesitate to contact us!

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Conceitos Diferentes values the planet!

Blog Conceitos - Planet

Conceitos Diferentes values the planet!

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The use of ecologically certified papers and inks is one of the first steps a company can take towards sustainability. These materials are produced with renewable raw materials through processes with less environmental impact. In addition, they are recyclable and biodegradable, which contributes to the reduction of solid waste and preservation of the environment.

More important than using ecologically certified paper and ink is reusing paper. Paper is one of the most used materials and also one of the most recyclable. However, most companies still do not reuse paper. This reuse reduces the consumption of raw materials, saves energy and water, and reduces the amount of waste going to landfills.

Conceitos Diferentes shows that it is possible to combine the quality of its products and services with concern for the environment, as well as being present in the market in a sustainable way, reducing the environmental impact.

In addition, concern for the environment is not only an ethical issue, but can also bring economic benefits to companies. Consumers are increasingly concerned about sustainability and choose companies that demonstrate a commitment to our planet. Companies that are concerned with sustainability can differentiate themselves from the competition and win over an increasingly aware public.