Arquivo de Digital Marketing – Page 2 of 2

Avoid fines – Disclosure of call prices

Digital Marketing Online Stores Social Media Management Websites

If you think that the footer of your website doesn’t fit any more information, then I bring you bad news because you will have to find space to add another sentence next to the telephone number. And the new legal requirement does not stop there. You will also need to put this phrase on your invoices, written communications and written contracts with the consumer.

If you are a trader or service provider and provide your customers with a contact telephone number, you will have to comply with the new rules regarding the provision and dissemination of telephone lines for consumer contact, approved by Decree-Law no. 59/2021, of 14 July.

This diploma does not oblige suppliers of goods or service providers to provide a telephone contact line for the consumer. If you offer your customers other equally fast and efficient contact channels, such as email, chat or an instant messaging app such as WhatsApp or Messenger, you don’t have to add a telephone line to these. But if you have it, as with most companies and businesses, you have to comply with the new rules.

What to add in your documents?

If you provide goods or services to consumers and provide a telephone number for your customers to contact you, you will have to comply with certain rules regarding the disclosure of this line. You must indicate this number or numbers clearly and visibly in your:

communications
(commercial and written)

website

invoices

contracts

Next to the phone numbers, you will have to present updated information regarding the price of calls.
If you have several telephone numbers, you must indicate them in ascending order of costs for the consumer, starting with the toll-free lines, if you have them, followed by geographic and mobile lines and only then the other lines, from the cheapest to the cheapest. guy. And always with an indication of the costs in front of each number. As we were unable to determine the cost of the call, since it is indexed to each consumer’s tariff, we must enter the following information:

What happens to those who don’t comply?

WARNING

The fines provided for those who do not comply with the rules are particularly heavy.

Violation of the duty to inform is a serious economic offence.

650€

650 €

individual

1.700€

1700 €

microenterprises

4.000€

4000 €

small businesses

até

1700 €

medium companies

até

1700 €

big companies

The inspection of compliance with these new obligations, the instruction of administrative offense proceedings and the application of sanctions are the responsibility of the regulatory administrative authority of the sector in which the infraction occurs. If there is no specific sector entity, the ASAE will be competent.

Don’t be taken by surprise and contact us. At CONCEITOS DIFFERENTES we audit your website so that it complies with this and other rules in force.

The importance of digital marketing

Digital Marketing

How to promote your company through digital marketing?

This is probably one of the biggest concerns of companies in this new year of 2023. A good manager wants his organization to reach the right people in order to increase sales.

However, the act of disclosing a company is not as simple as it seems to some people, in addition to the fact that it needs not only financial resources, but also people, strategic planning and a structure in the organization for this.

In addition, it is very important to know the available channels and the best ways to do this. Before the internet, the possibilities were smaller, focused on traditional means of communication, such as TV, radio, newspapers, advertising panels, leaflets, etc.

They are widely used these days, but with digital media such as social networks, websites, blogs, emails and other channels as an option, the range of possibilities to publicize your company has increased, leaving many managers without knowing why. where to start.

The truth is that this is a problem that occurs in many organizations, where the responsible for the communication and marketing department is in doubt about the type of ad, the format, the channel, its targeting and, of course, the message to be transmitted.

With digital marketing on the rise, this path can be one of the solutions for you to publicize your company and get interesting results.

So, how about learning more about digital marketing and understanding how it can help publicize your organization? Keep reading and see how to put some strategies into practice.

Why should I invest in digital marketing to promote my company?

Digital marketing has become an increasingly present option for companies around the world to achieve their goals.

The great advantage compared to traditional Marketing is that it allows extremely specific segmentation, as well as its measurement in real time and the possibility of monitoring the results of campaigns whenever you want.

Realize that for a large portion of your target audience, if you’re not on the internet, you simply don’t exist.

Digital marketing is currently one of the best ways to promote a company in order to achieve goals such as selling more, gaining customer loyalty, gaining visibility, followers, customer empathy, and the famous word of mouth marketing.

However, for these channels to work, it is necessary to realize that each action needs a strategy, in order to define who the organization’s target audience is, what is wanted with that action, the value available and how to measurement of objectives will be made.

How to advertise using digital marketing?

Now that you know a little more about digital marketing and understand why many companies are using it, here are some potential paths you can take to create a respected presence on digital.

Have a website

The website is like a digital business card, where people will be able to see your company’s contact channels, learn about the history, mission, vision, values and the products and solutions provided.

In addition, with it it is possible to further increase your range of business opportunities, because if you have a consolidated SEO strategy and a blog, for example, it can be found for free in search engines, such as Google and Bing.

The website also allows several possibilities for direct contact with the customer, such as an online chat and, if necessary, an online store, which allows secure purchases at any time of the day, anywhere. Incidentally, one fact that draws attention is that it is estimated that more than 65% of Portuguese people made online purchases in the year 2022, which is quite promising for this year. A way to reach and sell to customers who would never come to your company.

Be on social networks

Nowadays it is imperative to be on some social media. Not necessarily everywhere, but wherever your audience is. Out of curiosity, did you know that Facebook alone has more than 2.9 billion registered accounts worldwide?

Social networks have also evolved in this sense and today they do not serve only as entertainment and communication channels. At the moment, for example, Facebook and Instagram have their own shopping platform, allowing you to create an online catalog for free.

To close this time I just want to point out that the Portuguese spend on average more than 3 hours per day on social networks. This data alone makes it clear how important it is to have a presence in this marketing channel.

Boost your content

In addition to organic materials, such as articles on social networks, texts on blogs or sending newsletters, for example, your company can go further and get better results by focusing on paid channels.

There are a multitude of possibilities, of which we highlight the possibility of boosting content on social networks focused on certain audiences, such as paid Google searches programmed to appear in certain types of searches, for certain people, which can greatly improve the economic results of the company. your company.

Think how much this type of investment can increase your company’s visibility, accesses and clicks to your website, recognition and notoriety by your customers and, of course, sales!

I hope you understand why digital marketing is a trend and a growing need every day.

If you need it, you can count on the knowledge and support of Escolhas to help you design the best digital strategy, aligned with your goals, investment and needs. Check out our portfolio and get in touch with us. We have every interest in making your company grow, in growing together. We count on you.

Move PME – Funded Support

Digital Marketing

There are currently several support programs for companies so that they can carry out a transformation towards a more technological and digital path.

The Conceios Diferentes, in partnership with Verae, promotes the Training-Action program “MOVE”, promoted by AIP/CCI – Industrial Association Portuguesa, Chamber of Commerce and Industry, which reimburses up to 90% of investment by micro, small and medium-sized companies, as well as entrepreneurs from the North and Center areas in various areas of intervention. The “MOVE” Training-Action program aims to support micro, small and medium-sized companies to achieve more competitive performance standards, starting from a base supported by specialized training and other investment actions in the business and work activity of companies.

The Digital Economy and Information and Communication Technologies, aims to include digital technologies in the daily lives of companies, implement increased levels of connectivity throughout the company’s value chain, with the aim of enabling them to adequately respond to the growing individualization of demand and of the markets. Reinforce the positioning and notoriety of companies on a global scale (Web Universe). In this context, Conceitos Diferentes provides all the necessary specialized support in terms of:

The development of digital tools and platforms.
A Website creation, virtual store, shop online, blog in order to mark its presence in the digital universe.
The creation and management of your presence on social networks</ a>.
The creation and management of your online store through introduction of information systems applied to new management, distribution and logistics methods.
Training on the growing digital threats to companies’ security and how to adopt appropriate behaviors and practices to minimize risks.
Consulting with a view to acquiring knowledge introduced through the ongoing evolution of digitization, interconnectivity and new production technologies that are currently taking place in organizational structures and work methodologies in the corporate culture.

To obtain more information about these supports and how we can help you, contact us using the form on this page.

New Image

Digital Marketing

Luís de Camões already wrote in the distant year of 1556 that ‘the whole world is made up of change’. Nothing could be more authentic and distressing these days. We live today in a world, in a time, in constant mutation, full of symbols, brands, icons… all of them full of meaning, with more or less content, but all with a unique meaning that is somehow intrinsic and revealing of the symbol, the brand, from the icon of each one.

When designing the image of Conceitos Vantagens we also had the need to analyze these and other substances and, based on these assumptions, on the history of the brand and the current times, we chose to give special notoriety to the core of all our activity: the People. In fact, this is the force that moves us day by day, and a truly felt need, even more so in these days when we live confined without being able to establish the usual ties of communication to which we were used and rooted.

Having done this small, but indispensable framing, it is important to justify the current graphic element: a simple C followed by a dot [ C⋅ ]. On a first reading it is easy to decipher the logo “C” of Concepts and the “.” of affirmation, since from this date onwards we chose to simplify the name, passing from Different Concepts to, simply, Concepts. But this graphic element has much more meaning beyond the obvious and, if we look a little more carefully, we can easily discover the graphic symbol of a person, accompanied by a blue dot; this blue dot that intends in a non-innocent way to affirm that the person is the center of all our activity, is the center of Conceitos, of our world.

Once the symbology inherent to the new Conceitos graphic symbol has been established, as well as the choice of colors, it becomes imperative to cement the choice of font. We chose to select a sans serif humanist style font, which started to take its first steps at the same time as Conceitos Outros and from the same creator of another font that we were already used to using in our institutional documentation. So we selected the Ubuntu font by designer Vincent Connare.

As it is our objective to simplify the entire message conveyed by the logo, we chose to highlight the site where we are, simply staying, conceitos.pt, giving, however, special emphasis to the name. Thus arises the new brand image of a project conceived in 2001, later strengthened in 2008 with a capital increase and which intends to remain attentive to the present day, showing all the vitality and joviality so characteristic of our business area.

Yes, We Changed!

But the essential remains. Stay united with the people who make Conceitos what it is, a company facing the future, ready to help with whatever you need.